[Editor’s note: This is a white paper from David Bernard, Managing Director, Decisioning Software at Experian UK&I. Experian is a gold sponsor at LendIt Fintech Europe 2019, which will take place on September 26 & 27th in London.]
People have come to expect personalised, fast, easy access to products and services, while businesses are looking to increase efficiency, reduce risks and innovate. Making better, faster decisions is essential to addressing these competing pressures and intelligent decisioning – combining data, analytics and technology – is the key. It has the power to transform a world where decision making is a source of friction for the customer, to one where data and insights enable smooth, automated and excellent customer journeys.
Download the full white paper: Intelligent decisions: Using advanced analytics to drive better customer outcomes