Even in Uncertain Times, Identity is Key to Speed to Lead for Financial Service Marketers
Even before the pandemic, mortgage originations were trending downward. This has made for a fierce competitive landscape for high-quality mortgage leads in an industry that already sees deals made and lost in a matter of milliseconds. Fortunately, there is a simple solution to increasing your speed to lead.
Download this piece to discover why identity is your timeless weapon for expediting conversions by:
- Knowing your best leads instantly through identity verification
- Completing identities with partial or missing information in order to increase reach
- Scoring and prioritizing your leads based on their potential to convert
- Adding attributes such as demographics and estimated income/buying power to create more relevant messaging
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